Strategies To Make A Profit on the net By means of Video clips – Proven Strategies

Video marketing is now one of the most popular ways to promote products and services online. Not long ago, it was fairly cutting edge to use videos to market your business; now it’s practically mandatory. While the written word can still be compelling, with videos you can also add sound and graphics, as well as the ability to talk directly into the camera yourself. Of course, there are some videos that are better than others. What does it take to make videos that are distinct amidst all the others out there? Let’s see what it takes to make your videos memorable!

 

Make sure that you have functional equipment that works. Most laptops come with webcams. Video quality on these devices is typically very bad. You can get a higher resolution camera for a very low cost.

If you want to be videos, a flip cam is usually all that’s necessary. Now you need to find good video editing software that might already be on your laptop. Once you locate the software and you have the cameras, you need to be proficient with them before you start. It is always good to have updated equipment and software. If you try to do this with something archaic, you will look unprofessional to those that watch your videos. We hope you are enjoying reading about what may be new ideas for your marketing campaigns, so be sure to seriously consider the possibilities. But this just goes back to the concept of testing because even having an open mind to try something, if only once, is the smart thing to do. What we find amusing is the people who are simply too lazy to give an honest shot in their website video

. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

There are so many stories about scams on the net, and maybe one big reason people get hurt is due to insufficient investigation about something they want to try. There really are a lot of people, we assume based on what we have read, who just blindly buy things they think will work great and maybe never even try them. That experience is very common with web marketers who are relatively new and with little experience. Always seek to validate anything you read, and that is they only path to protecting your self. This all goes along with the thought of an ounce of prevention, and it is an ounce well spent, possibly.

Before you shoot a video, do a little planning before you start. Script out the words you are going to say and practice them. Make sure you have all of your props handy.

It is possible to stop and start the video, but you will find it much faster and easier to do if everything is ready before you begin. This means doing your research. So if you have a “notes” box, you should know what links to put in it. You don’t want to be the Internet Marketer who is constantly updating the details of their own videos as they remember or learn more things. You should also not have to retract or correct anything. If you do you’re planning in advance, is keep you from having to go in these other directions.

 

Don’t forget that there is room for video online outside of the video sharing sites like YouTube and Vimeo. Certainly, you should upload all of your videos to these important sites, but don’t stop there. You should also place your videos on your website, using the code you get on YouTube or elsewhere. Put the video in your blog. You can even send it to your email contacts. Your objective is to have your video watched and shared as often as possible, and that means sending it to as many places as you can.

In conclusion, there are several ways that you can assess the quality of your video. All of the visitors that come to your video will, of course, have an opinion as to whether or not it was any good. This is also partly because videos can be complicated things. You need to prepare properly before you shoot the quality video. Now that you have learned these tips and strategies, you can learn even more. To improve the quality of the videos that you shoot over time, learn how to improve what you do through research starting today.

 

We have only provided an introduction along with several solid applications utilizing the principles of marketing video

We urge you to also think about how you look at your business and think about it, as well. Most of the time all of us bring about the conditions that are a reflection of how we think, and of course we are speaking of the context of business. Whether you are able to maintain a profitable business, reach high goals or somewhere in between is really up to you. Which one you are at this moment is not as important as what you choose to be tomorrow. Sometimes it seems that so much is just sitting right in front of our eyes, but it is the things we choose that either opens them or keeps them closed.

Why Image Editing Service is Major Factor for Your Business

Image editing is an art of returning the missing wonder of the photography or improving the attractiveness of them with the use of some extra features and programs.

Image editing process involves climbing the contrast and lighting of pictures, improving of colors, repairing the minimal or major scrapes, photo cuttings, removal of small dust, tucks and spots, rebuilding the missing parts of the image and many other such processes. With the enhancements in technology, you can also remove the excess skin, add special features like grayscale, remove red eye etc.

Pictures are important for companies and individuals as well. Individuals mostly get drawn towards photographs than anything else. Advertising cannot attract the interest of individuals without pictures. Individuals do not like going through the simply written text and always prefer to look at some exciting pictures. Even Business companies require several pictures for various reasons like offering information about the services they offer, advertising company announcements etc. Businesses need the help of such company to make sure that the pictures are of high quality and should be able to search for the interest of customers. Such companies can help your company by making sure that the pictures are customized and work for you.

Here are some advantages of obtaining the photo editing service of such a provider company:

Adjusting objects and background color:
Sometimes, you must remove undesirable background things from a photograph or edit the things and color in order to give popularity to certain critical factors in the image. This is a difficult art done by experts and your business will need these image editing services. They can edit along with based upon on your specifications can help you to save lot of time, effort and money as well. They will also make sure that the images are as customized as possible.

Improve your images:

Image editing service provided by a company can help in improving pictures which are required for your business promotion or promotional initiatives. They create use of various software and other programs that improve pictures, get them to better and provide more quality as well. An improved and better picture will be a power for a successful promotion or promotion strategies.

There are many image editing companies available online, who can provide the above mentioned solutions. You can find many efficient companies providing image editing service over the internet and you can get information about them and based on that, you can choose a company that provides you with the best quality image editing service cheaply.

5 Ways to Strengthen Your Brand Identity

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

In person it’s easy. You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in.

Your business brand defines who you are. It’s the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans. But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

1) Claim your Niche. It’s really important to define who your perfect customers are. Brands that try to appeal to a wide audience are weak.

Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.

2) Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.

But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice? That brand may attract clients from all around the country.

Accentuate your strengths. Claim your title. If you are not the best, you can be the first, the biggest, the #1 trusted choice.

Find a way to set yourself apart as top dog in your industry. Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.

3) Be a Wow. Seth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”. Offering VIP value to your customers helps you stand out.

Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.

Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain. Or perhaps you offer personalized services that make your customers feel special.

Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.

4) Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:

a. Share frequent updates with your fan base on Social Media and in your newsletters.
b. Tell them insider information about future offers, releases or launches.
c. Give them exclusive discounts or gifts with purchase.
d. Reward them for their loyalty. We offer incentives for those who refer others to us.
e. Recognize top fans publicly.

5) Give Back. Want your brand to become legendary? Find ways to give back so your business brand leaves a legacy. Here’s some ideas:
a. Create a scholarship program
b. Align yourself with a nonprofit
c. Get involved in projects in your community
d. Pay it forward on social media

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

Dental Marketing Tips and Ideas for Dentists

Here’s What You Need To Know To Get Your Money’s Worth.

Just imagine this: Your dental practice has become so popular that you’re asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette. Pretty awesome, right?

Ok… well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.
Dentistry is a hugely competitive field no matter what state you’re in. Cities like Los Angeles have well over 10,000 listings of dentists just on Yelp. There’s a dental office on every block and in every strip mall in every major city. That’s a lot of competition to go up against and if you’re not equipped with the right marketing tools you’re going to end up with their scraps.

I know you’ve probably already tried to hire a marketing firm or SEO company to help grow your dental practice and they promised you big returns but couldn’t deliver. They made everything sound so confusing that you end up basically cutting them a check and had no clue what they were actually doing for you.

The madness is going to stop right here.

You need to make yourself knowledgeable on what dental internet marketing strategies ACTUALLY work to help grow your practice. Once you understand these dental marketing tactics you can ask your SEO company specifically how they are doing these tasks and make them show you reports on how they accomplished these goals. If they can’t, it’s probably time to kick them to the curb and look for someone new.

Here’s What your SEO Company SHOULD be doing for you:

Optimizing Your Website for SEO
Monitoring your Adwords Daily and Making Good Adjustments
Claiming and Managing Your Local Listings and Review Sites
Managing Your Dental Office’s Yelp and Actively Helping You Push to Get Good Reviews
Creating New and Engaging Content About Dentistry on Your Website
Promoting Your New Unique Content Though Article Share Sites and Social Media
Building Strong Backlinks with Reputable Sites to Your Website
Auditing Your Dental Office Manager and Making Sure They are On Task
Helping You Build a Good a Good Sales Funnel So Your Leads Turn Into Patients
Give You Easy to Understand Reporting and Statistics
Building Strong Backlinks

In order for your dental website to rank well on Google you will need to build a good reputation on the internet. How do you do this? You need to gain trust with Google by building strong backlinks from other dental related websites. When Google sees that a reputable dental related website or blog links to your website it basically says to itself, “Hey, this trustworthy site thinks that this dental website is worth mentioning. Let’s bump it up a few ranks.” With enough strong backlinks, over time your dental website will move up to the front page for the keywords you want to rank for.

Managing Your Yelp and Review Sites

You might really hate Yelp but the fact is it is the first thing most people will see about your dental practice. You can’t hide from Yelp because it’s the users who drive your listing even if you didn’t create one for yourself. A good dental internet marketing company will be constantly pushing you to get good reviews and helping you develop new strategies on how to get happy patients to leave reviews. There are also other review sites like Google My Business, Yellowpages, Superpages, Manta, and many others that they should also be managing for you.

When you do get a bad review (it’s inevitable, there’s always a person that leaves one) your dental marketing team should notify you of it and coach you on how to draft a helpful response. Many times a customer will increase their rating of you or if they don’t, other patrons will see that

Optimizing Your Website for SEO

Your dental website needs to be optimized for SEO in order to rank well on Google. There are many things Google looks for such as mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc. All of these issues need to be addressed in order to build a good foundation for your dental internet marketing. Your website needs to work well and convert well in order to maximize your investment.

Claiming and Managing Your Local Listings

If you want to draw patients from outside your city or just from your local competitors you have to start somewhere. Your dental internet marketing company should make sure you first dominate the city your office is in and then expand from there. A big part of this is making sure all of your Local Listings and Review sites are claimed and well reviewed. The more presence you have in your local areas the better you will show up on maps and Google searches. Eventually your website will start ranking for other surrounding cities and if your SEO team is doing their job you’ll be pulling in patients from all over the state.

Creating New and Engaging Dental Content

Google loves new, fresh, and engaging content. The more interesting and genuine your dental content is, the more Google values your website. Many dental marketing companies claim to write unique content for your website but actually just cut and paste articles from other places. Make sure your SEO company is actually researching and providing share worthy content that engages your visitors. Take some time to read the content your dental SEO company has been writing for you. If it’s junk to you then Google probably also thinks it’s junk and won’t care about it.

Promoting Your Unique Dental Articles

Just creating articles doesn’t work anymore. An old outdated SEO strategy was to create tons of meaningless content and stuff as many dental related keywords as possible (e.g. Dental Implants, Cheap Dental Implants, Low Cost Dental Implants, etc.) into an article in hopes Google’s robots pick it up and rank it well. This is bad blackhat practice. Google wants to see people talking about your article, linking it, referencing it, and discussing it. A good dental SEO company will focus less on creating mass amount of content and instead allocate resources into promoting the good engaging articles they have written for you.

Managing Your Dental Adwords

Many of you have probably already tried Adwords for your dental practice and haven’t seen a good return. Sometimes it feels like you’re just throwing money away every month. Adwords is very tough space because you’re constantly competing with hundreds of other dentists and companies with budgets that might just blow yours away. Some dental companies spend between $10,000 – $60,000+ a month just on Adwords. If you’re managing your own Adwords yourself it is very unlikely that you have the man hours to properly use its features to the fullest to get the most out of your budget. With keywords costing between $2.50 – $8.00 a click you need to be very careful and adapt new strategies quickly. The same concerns go along with having your website designer or IT profession who aren’t experts at Adwords managing it for you.
Here’s are some basic questions to ask your Adwords manager:

What is an Auction Insights report?
Answer: A report that shows how your campaign is performing vs. your competitors.
What Ad Extensions are you using?
Sitelink – Additional links in your ad
Callout – Additional descriptive text below your ad
Structured Snippits – Extensions that highlight specific aspects of your services
Call – Shows your phone number in your ad
Location – Shows a map with your ad
Review – Highlights third-party reviews on your ad
What top sites are our ads showing up for our Remarketing campaign?
What negative keywords are you using?
Answer: Your manager should be looking through your search terms and exluding keywords you do not want to show up for (e.g. Gold Teeth, Free Dental Implants, Dental Schools)
If they can’t answer these basic questions it’s safe to say you need to find someone else to manage your Adwords.

There are also some potential problems when a large SEO firm manages your dental Adwords. Since a large SEO company has so many clients, your account gets passed down to a junior Adwords manager who has very little experience which can possibly lead to you losing money on your campaign. They usually work on volume and offer cheap prices but rarely produce good results.

Auditing Your Office Manager and Tracking Their Performance

It’s fairly easy to come up with tailored strategies to help your dental business generate leads and convert them to patients but it’s another thing to implement them into office’s daily routine. A good dental marketing company will work closely with your office manager to make sure they are managing your staff correctly so everyone is executing the tasks needed to make your dental marketing successful.

There are certain things your office manager needs to on top of like making sure your staff is actively asking happy patients for reviews, calling back leads in a timely manner, or making sure to record important data like the location and conversion rates of your leads so your marketing campaigns can be adjusted to get the most return on them. Your dental marketing company should be auditing your office manager on a weekly basis and making sure that all tasks are being completed.

Building a Good Sales Funnel

You can spend thousands on SEO and Adwords and get hundreds of leads but if you don’t have a good sales funnel, you will end up losing them. A good dental internet marketing company will create a process to help convert those leads into patients. This is done by using a CRM (Customer Relationship Management) software that manages and analyze customer interactions through the sales funnel.

In plain English it means if someone fills out a form on your landing page asking you about a dental implant, you have a process that increases the likelihood that they convert from a lead into a patient even if they cancel appointments, don’t answer the phone, or ask to be called a few days later because they will be out of town. A good sales funnel will remind you team and force them to be persistent with these leads so they close and turn into paying patients. Every interaction is tracked so you will know where the leak in your funnel is.

Creating Easy to Understand Reports and Statistics

Many SEO companies give their dental clients complicated automatically generated reports to show how “good” their statistics are but many of the metrics simply don’t matter.

Statistics Important to Your Dental Marketing Campaign

Website Unique Visitors – The amount of New Visitors to your website
Adwords Clicks – The amount of clicks your Adwords campaign is getting
CTR (Click Through Rate) – How likely a lead will click your Adwords advertisement after seeing it.
Total Phone Calls – How many phone calls are being generated through your website and landing pages
Total Leads – How many leads your Dental Internet Marketing company is generating through SEO and Adwords
Lead to Appointments – The percentage of leads that turn into appointments
Appointments to Shows – The percentage of appointments that actually show up
No Shows – The percentage of leads that make appointments but never show up
Patients – The number of leads that turn into paying patients
Cost Per Patient – The amount of marketing dollars that need to be spent to get a lead and convert them into a paying patient.
With accurate and useful reporting and statistics you and your dental internet marketing team can make educated adjustments to your advertising campaigns to help you spend less money to get more patients.

 

Five Sales Training Lessons Sales Professionals Can Learn from Donald Trump

Let’s start with what we already know to be true about Trump. About fifty percent of people love him and fifty percent of people hate him.

There doesn’t seem to be a whole lot in between.

People either like Trump or they think he is the biggest jerk to ever come down the pike.

He does an awful lot to alienate and offend certain groups of people. And by the same token, there is a similar number of people or a list of people that Trump appeals to.

So, what is the application for us, as sales professionals? The application is that you and I are very much like Trump. No matter what we do, we are going to have a significant number of people who like us and we are going to have a significant number of people that don’t like us.

Sales Training Lesson #1 Some Will Like You and Some Won’t. It is very instructive and important that you come to the realization that no matter what you do, some are going to like you and some are not going to like you. If you try to be all things to all people, and you try to appeal to every group type or individual that you come in contact with, you are going to constantly be trying to be something that you are not. And it is awfully hard to be something that you are not. You are better served if you will just be whomever it is you are and let the chips fall where they may.

In certain situations, you have to alter your communication style. Unlike Trump, who refuses to alter his communication style, we can alter our communication style without changing who we are, without changing our values, without changing things that we deem to be important. It is important that we be true to who we are, that we let people know who we are, let people know what we stand for and what we don’t stand for. It’s just as important for people to know who you are not as it is for people to know who you are.

Sales Training Lesson #2 Losers Hate Winners. It doesn’t matter what you do, when you start to win and achieve any significant degree of success and rise above mediocrity people are going to be jealous.

When you start ascending the ladder of success, particularly financial success, and it becomes obvious that you are achieving greater and greater financial success, you are going to have a lot of people, who really don’t like you and are going to take shots at you.

When I started my business in 1996, I was driving an old Honda, and my wife had a minivan.

Within just a couple years, we started to do really well. My wife got a BMW and I got a Mercedes. They weren’t brand new, but they were nice vehicles. They were certainly a step up from a Honda and a minivan.

One day at church, one of the longtime parishioners, who I thought was a friend said to me, “you know, money isn’t everything. Don’t forget to stop and smell the roses.” I thought that was an odd comment until I started to reflect upon it.

This guy lived in the neighborhood I lived in. His house was kind of run down and beat up a bit. His wife drove an old Pontiac Bonneville, which was on its last legs. He was working as an employee in a blue-collar, dead-end job. He looked at me, and he saw that I used to be in the same boat as him, but then all of a sudden I started making a quarter of a million dollars more than I had previously made and it became evident that I was doing well. It really made him uncomfortable, and the only way that he could make himself feel good was to take a shot at me.

Now, you notice this with Trump. Every one of the other Republican candidates that were running for the nomination, every single one of them, has taken a shot at him.

He probably is worth more money than all the other sixteen people he was against put together. They don’t like it and they see a way to elevate themselves. In their eyes, the way to elevate themselves is to take a shot at him. But the bottom line is, every one of them is insanely jealous of him.

They can’t stand him because he’s so successful. That comes under the heading that “losers hate winners,” and if you’re going to join the ranks of the financially elite, you’re going to have most people in life not like you because most of the people in life aren’t financially successful and they see you as something of a threat to them.

The more successful you become, the more people are going to dislike you, and that just comes with the territory.

Sales Training Lesson #3 Stand for Something. There is a principle in physics that basically works this way; the greater the attraction of two things, the greater the repulsion of those same two things. If you take two magnets and put them on the desk and face them positive to negative, they will go together instantly and you can barely pull them apart. If you then turn one of them around and put positive to positive they will chase each other all over the table and never connect.

If something works in physics, it has to also work in everything else, including human relationships. The human relations application for this is that your ability to attract is directly proportional to your willingness to repel.

If you want to learn more about human relationships and human nature, you should study physics because everything in this world is related. Everything goes together. There are no exceptions to what happens in human nature and what happens in physics. The same principles apply.

If you are afraid of offending people or insulting people because of something you say or do, you will not have a very strong attraction to other people because people are attracted to people who have strong opinions, and the stronger your opinion about something the greater the potential to attract.

The key in business is you want your message to attract your ideal client. And, quite frankly, you shouldn’t care about anybody other than your ideal client. Now, if you are offending your ideal client that’s not a good thing. But, if you offend people who aren’t your ideal client, that’s okay, because they’re not going to become your client or give you money anyway.

So how does that relate with Trump? Trump seems to repel just as many people as he attracts.

Sales Training Lesson #4 Self Confidence. If you are not right on the borderline of arrogance, you won’t be as successful as someone who exudes extreme self- confidence.

People do not buy products and services. They buy the people or the person who is doing the selling. Buyers do not buy products and services because they don’t know enough to make great, unbiased, well thought out decisions about the products and services that you and I sell.

What they do recognize, and what they are attracted to, is our supreme level of confidence about how we sell and the advice we give. They become a client because of your supreme confidence. That’s another lesson that we can learn from Trump.

When in doubt, be bold about what you’re doing. Don’t “Mickey Mouse” around, don’t be hat-in-hand, or meek and mild. Step up, be bold, and people will be attracted to that.

Sales Training Lesson #5 Personality. What does Trump really get paid for? If you listen to him, and have read and kept up with what he’s talking about, and listened to him, he doesn’t really have a great fundamental understanding of the issues. It doesn’t appear as though he has spent much time studying the issues. In fact, I’m not even sure he cares about the issues.

I think what he cares about is being Trump, and the persona of Trump. And so, what does Donald Trump really get paid to do? He gets paid to be Donald Trump.

People seem to be attracted to that personality. They don’t seem to care that he doesn’t have a clue about some of the issues and some of the things that some of the other candidates seem to have a pretty firm grasp on.

The takeaway for all of us is that we need to realize and become more of a personality-based marketer, rather than a product and service marketer. Buyers are attracted to personality. They’re drawn to a personality like a Luna Moth is drawn to a fire. They’re not going to be drawn to a product or service, because they don’t understand a product or service, but they sure as heck do understand personality. So, you and I both should spend a lot of time creating a persona, and projecting that persona into the marketplace.

Now that personality, that persona, may or may not be the real person that we are. We may be one persona in business, and another persona, or person, outside of business. That’s okay. I’ve said it before, and I truly believe this:

Selling is an acting job. If you want to learn how to sell better, take some acting lessons, because the best sales people are really actors. It’s not who they are, it’s the role they play.
When they put on their suit in the morning, it’s show time baby, and they go out and project the image, the persona, the courage and all the stuff that they need to do in order to influence and persuade people to do what they want them to do, which is to trade them their money for their product or service.

Key Elements of an Effective Book Launch Page 13 tips to creating a book launch page that sells

Your dream of writing a book is finally complete. Congrats.

But now what? What’s the best way to get your book campaign off to a big start?

Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I wanted to get into creating a landing page specific for a book launch.

In order to successfully launch your book, you’re going to need an effective landing page that compels prospective buyers to make the purchase during your book launch campaign.

Keep reading to find out the key elements needed on your landing page to generate your desired sales.

Here’s 13 tips to creating a book launch page that sells:

1. Domain Name: Buy a domain name that matches the title of your book. Then have it point to the page on your website where your book launch landing page resides.

This makes it easy to tell others where to find the book during your launch campaign.

2. URL With Book Title: When you create the book landing page, it will automatically have your website URL in the address but you want to take that a step further by ensuring the rest of the URL includes keywords from your book title. This really helps boost SEO.

As an example, the URL might look like: www.mywebsite.com/name-of-book/

3. 3d Book Cover: Hire a graphic designer who can take the cover of your book and create a stunning 3D image that will make your book cover really pop on the page.

Visuals like this really help sell the book when people can see what it looks like, catches their attention and ultimately helps convince them to take action.

4. Testimonials: During the final stages of writing your book, give out several preview copies to notable colleagues so they can provide quotes for the book launch.

Add these testimonials, along with a photo of the colleague if possible for a more powerful social proof statement, to the book launch landing page.

5. Book Description: Before deciding to make the purchase, people need to first get clarity on what they will learn or experience after reading, be convinced it’s going to help (or entertain) them in some way, and what those benefits or outcomes will be.

Always address the “why” when they are asking: “What’s in it for me?”.

6. Headlines: Use compelling headlines to break up the sections of your book page into easy-to-read segments. Use larger font sizes and contrasting colours to make the headlines pop out and be easily scanable.

This way, if people only read the headlines, they will still get the important messages of the page.

7. Author Photo: Include a professional headshot along with a short bio so prospective purchasers can see who wrote the book and connect with you emotionally.

This makes for a key trust-builder so an essential element on the page.

8. Call to Action: Create a written call to action that leads the prospective purchaser to your ultimate goal, which is to purchase the book.

You want to make this clear and value-driven. It also helps to add a sense of urgency that will compel them to make a purchase decision now, rather than later. Many times using a limited time offer of a free gift with purchase is a great way to create that urgency.

So your call to action would be something like this: “Order your copy of MY BOOK TITLE today and, for a limited time, receive immediate access to the Business Gift Bundle featuring gifts from today’s leading experts!”

9. Buy Now Button: It’s important to have both written and graphic calls to action to increase conversion. So located right underneath your written call to action as described above, have a large red or orange button that literally tells people what to do next: CLICK HER TO BUY NOW.

10. Next Steps and Submission Form: A confused mind will say, “no” so it’s your goal to ensure all steps involved in order the book and claiming the bonus offers are laid out and crystal clear.

If your book is for sale on Amazon and you need the purchaser to provide proof of purchase in order to receive their bonus gifts, then in a numbered step-by-step format, tell them to first buy the book on Amazon (and provide the link), retrieve their order number, and then come back to your website to enter their information in a form you have provided.

This form should ask the purchaser for their full name, email address and a field to enter in the Amazon order number.

By the way, offering a gift with purchase not only helps compel people to buy, but also serves as a list-building opportunity. It helps you to know who has purchased your book and be able to continue developing a relationship with them through your mailings and newsletters.

11. Social Sharing: You want to do all you can to help spread the word about your book launch so be sure to add social sharing buttons that encourage fans to share the book with their friends and followers.

Add the social sharing buttons at the bottom of the page, both on the landing page and also on the resulting thank you page after they have submitted the form or made the purchase if you are selling within your website.

12. Social Graphics. Some fans will want to take their social sharing to the next level and help share the news about your campaign to others. JV partners and affiliates can also be a part of this.

The key is to make this as easy as possible for them so create some graphics and banners they can copy, paste, and use on social media or even their blog to help spread the word.

If you are wanting to enlist JV Partners and Affiliates, you will want to set up an affiliate tool that produces a unique tracking URL for them to use so you can then reward them for their efforts of resulting sales.

13. Hashtags: Don’t forget about the power of hashtags. Create a unique, official book launch hashtag people can use throughout the promotion on social media. This also helps you track how many people are helping you spread the word.

I hope this checklist helps you include all of the important information you need to make a book launch page that sells.

Musicians! Use social media wisely

What makes the world go round? Social Media! If you want to be on the same level as all others artists, you need to be active on all the SM sites and use it as a music promotion tool. Here’s what most artists are doing wrong though:

1) You don’t post enough: You Facebook page needs a lot of traffic, and regular posting does make a huge difference regarding music promo. It keeps people reminded that you exist, and they remain interested in what you’re doing. It gives people a place to go to find out more about you, and reminds them that they can always go to the main source for more info.

2) You post too often: You can’t just share the same thing constantly. And don’t post hourly. Also don’t just post the same thing on all your social media, take your time and appropriately tailor each post. Sometimes by trying too hard you will lose more followers than gain.

3) You photos suck: If you have a phone made in this decade, good lighting and a worth-sharing scenery, it’s not hard to take a good pic. Especially if you’re on Instagram, your fuzzy photo will definitely not fit in with you fan’s feed and so people will unfollow.

4) You’re not tagging nor hash-tagging: Tagging other people (especially famous people, venues or sponsors) is going to help you make the information travel and spread out. Hash-tagging will get your content across to people who have never even heard of you. It increases the exposure of your content and forces you to think creatively.

5) You post at the wrong time: For Twitter the best time is 12-3pm M-F, 5-6 W, for Facebook 12-1pm SS, 3-4pm W, 1-4 Th, F, and for Instagram M-Th except 3-4pm, video clips 9pm-8am. Also take you fan’s location into account.

6) You think your Social Media accounts are for advertising: It’s more about connecting with your audience more than music advertising. Share more interesting personal information and pictures, so your fans get to like you too (as well as your music). And when they like you , your fans will most likely support you more and do the music PR and advertising themselves by sharing and talking about you. Also don’t only talk about yourself in the posts. Talk about your fans, talk about venues, talk about other musicians.

Turn a Post-Sale Experience in to New Business!

Well, you invested in the creation of a great product, earmarked a healthy budget for marketing, and made the sale. Now what? In today’s economic world it is entirely possible that even a company with moderately high sales revenue may have to consider one or all of the following: shrinking margins, loss of market share, customer attrition, or simple loss of profitability. Certain factors are completely out of the control of most businesses, things like government regulation, supplier price increases, or a drop in discretionary consumer spending. In such a world, it is ever more important to recoup the investment your business makes in acquiring a new customer or client – especially if your business is a niche market or involves large, infrequent purchases. But, in all cases, it is a truism that positive word-of-mouth and repeat business are the hallmark of most successful businesses.

Unfortunately, most companies adopt a ‘Field of Dreams’ philosophy, an “if we build it, they will come” model of customer satisfaction. The ‘it’ being, of course, a high-quality product or service. No one will argue that quality and value engender referrals and repeat buying, but what happens when you’ve engaged a fleet of six-sigma gurus, created layers of stringent QA processes, and then a third-party, like a distributor, dealer, or other channel partner drops the ball? Let’s face it, mistakes in manufacturing and services occur, businesses experience loss of talent pool, or partner vendors aren’t as quality oriented as they could be, so, knowing that even an unhappy customer can be saved by a quality follow-up process, what do you do? Even more critical, how do you even uncover if there are problems or obstacles to repeat business or referrals within your sales process?

Many organizations do sales follow-up, like customer satisfaction outreach, which is a laudable endeavor and exactly what this article intends to address. With that in mind, there are some important factors not to ignore when starting down this road. First factor, there are some new wiz-bang ways to reach out to people; email, tweets, and SMS. While these are viable methods, there is a catch with this kind of approach; not all consumers are connected or ‘tech-ready’, and you don’t just want to hear from a demographic slice of your market – you want as varied feedback from as many end users as possible. And, the telephone is still the most pervasive means of communication, because it has a more personal touch and more credibility with a larger segment of people.

The second factor to consider is to not just engage some existing staff members with a little extra bandwidth to make an outbound effort! There are a few serious problems with doing customer satisfaction research in-house. They include competency, bias, credibility, and expense. Believe it or not, making possibly hundreds or thousands of calls, asking the same questions over and over, without sounding like a drone or worse, like an antagonist, is a rare skill. Also, asking questions and recording responses without adding bias or ‘spin’ can be difficult – especially if you are, as you should be, invested in the success of the company or are friends with peers being criticized in the resulting commentary.

But let’s say you make the decision to handle the job within the company, and you’ve gone through an unbiased effort to reach out and capture experience satisfaction, and you uncover that there is a lot of positivity about your product or services that you should share with the world. How credible is it to toot your own horn, and will it be taken seriously if you do? After all, every criminal in prison is innocent, and every manufacturer’s product is the best on the market… just ask them! Additionally, one needs to consider that setting up the infrastructure, sourcing and training agents, capturing the data, and synthesizing and analyzing the results will be a considerable expense; especially if your sales volume is seasonal or you need a scalable solution.

One easy way to overcome these difficulties is to outsource the work. Outsourcing call center work means a company can worry about innovation in its goods and services, instead of call center technology. (Source: Mike Hasler, “3 Signs It’s Time to Write That Call Center RFP,” Blue Ocean Contact Centers.) However, during the process of vetting and hiring a big call center company that does outbound calling or other out-reach processes, you find that this kind of outsourcing can also be very expensive, and the vendor’s agents, particularly non-native language speakers, may not be subject matter experts, have communication gaps, or may have a turn-over rate approaching 300%! So, what is the answer? Times are tough, competition is fierce, customer satisfaction and retention are even more important than ever, but you don’t want to possibly damage your customer or client relationship by putting too much distance between you and the end-user communications.

The answer is to enter a partnership with a smaller, more invested contact center that is more concerned with quality than volume and more committed to not only helping you deal with problems, but also helping you promote the good news. In short, you use a small contact center, because the benefits of a smaller, strategic service bureau are agility; a smaller provider has less bureaucracy and responds quicker. Less expense; a smaller firm has less overhead, less corporate governance to satisfy, and will take on smaller, strategic jobs and charge less. Even if a larger bureau is cheaper, there is focus; in order for a large firm to be so cost effective, they will generally pool your calls into a general call queue, or the agents they employ must utilize tens and possibly hundreds of scripts in a given shift, or may even be overseas and use English as a second language.

A smaller contact center group typically has five or less clients, so the agents can focus on your customers and quickly become subject matter experts. They usually also have Agents based in the US who won’t be as prone to miscommunication as ‘off-shore’ workers. A greater command of English and familiarity with American culture means greater satisfaction with customers and fewer complaints than foreign call center workers. (Source: NPR, “Outsourced Call Centers Return Home,” August 25, 2010). Then there is responsiveness; managers of smaller centers generally have a more involved relationship with the entire Agent staff and are more personally involved in your business, meaning critical information flows outward to your consumers faster and more seamlessly.

Finally, and just as important, is motivation; generally speaking, a small vendor that loses an account feels a much deeper impact than a 200-seat house would, and is therefore more motivated to be an engaged partner in your customer retention efforts. A smaller, strategic contact center can be a true partner and can act as an extension of your customer service division or department.

In the end, what will best serve your sales channel is an easy, affordable means for unhappy and happy customers or clients to talk to you, so that the investments your business makes in talent, product quality, advertising, and sales don’t just mean the benefit of a single sale – you want a process creates repeat business, and even more importantly, referral business.

It is harder to turn a profit today, and you can lower costs until you are cutting into muscle, or you can find ways to increase your ROI by effectively listening to your current customers, generate a positive buzz about your brand, gain customer loyalty, and uncover what works and does work about your product lines as well.

Top 13 Ways Landing Pages Can Build Your Business

What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

That’s always been my goal with writing these business-related articles – to help you get the clarity you need to be able to move forward in an informed way.
So today’s article shares some insights into landing pages.

Landing pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That “something” is detailed later in this article but first, let’s explore what they are.

What is a Landing Page?

A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

So a well-designed landing page will not have any distractions on it like a navigation or links to other pages or websites. The primary reason for this is to keep the visitor focused on that main objective: take action.

This is commonly referred to as “conversion” where the person has converted from being a visitor to someone that has acted on the objective call to action.
There are two primary types of landing pages: Click Through and Lead Generation.

The click-through landing pages have a goal of persuading the visitor to click through to another page. This is often done in eCommerce situations where a campaign will send people to a click-through landing page and provide compelling details about a specific product or program and then display a button that will lead people to purchase that item.

Lead generation landing pages are used to capture the name, email address and perhaps other pertinent information from the user so it can be entered into a database list.

That database list, which is typically stored in a newsletter platform service, can then be used to follow up with those people either through an Auto Responder series, newsletter sendouts or various promotional campaigns.

Why You Should Use Landing Pages

Landing pages serve a great purpose when wanting to generate leads and sales for your business. As already mentioned, they provide a no-distraction means to get specific people who are in your ideal target market to get into your marketing funnel.

This marketing funnel can help you develop a “Know, Like and Trust” factor with these people using the follow-up strategies mentioned above.

The more they know, like and trust you, the more apt they are to purchase from you either now or later down the road.

Landing pages are typically used in conjunction with launches or ongoing list-building efforts by driving traffic to the page via Google, Facebook and other ad platforms, content marketing and social media promotions.

To really give your launches a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

13 Top Ways of Using Landing Pages

Here’s a brief list of ways you can use landing pages to help boost your business:
1. Offer a free giveaway such as a downloadable PDF eBook, checklist, report or workbook. You could also make it a video series to really captivate your audience.
2. Ask users to participate in a Quiz or Survey. The responses will reveal a solution or explanation to a problem that showcases your expertise
3. Create an event sign-up page for an upcoming webinar, teleseminar or even telesummit
4. Offer a free consultation for the professional services you offer
5. Promote a new or existing product or program that you’re offering
6. Offer a free chapter in a book launch/promotional campaign
7. Set up a free trial offer for a membership program
8. Provide incentive for people to ask for a quote
9. When compelling enough, a simple newsletter signup request can bypass the need for a free giveaway
10. Provide informative case studies or white papers
11. Offer limited-time-only coupons or special offers
12. Have them enter a contest
13. Compel people to sign up to receive “sneak peak” notifications of a future product or program launch.

So as you can see, there are a variety of ways a landing page can be used to help improve your business marketing efforts.

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct Mail campaigns to name a few.

But when we look to social media to help with this, the approach needs to be different than those more traditional methods of getting qualified business leads.

And that approach is through a method called “inbound, pull or relationship marketing”.

Pull and relationship marketing relies on developing relationships with prospects before doing any overt promotion. The premise being people, especially women, tend to do business with others who they already know, like and trust.

In fact, according to Nielsen, 83% of consumers will trust the recommendations of family and friends so it’s our goal as business owners to gain that trust.

So how does one go about gaining trust and generating qualified leads from social media?

Here’s 13 best ways to attracting qualified leads to your business:

1. Establish yourself as being knowledgeable in your industry. Do this through your blog, newsletter, and the types of posts you add to your social media accounts.

This authority will build trust with your followers as they learn more and more about what you do, and your expertise in that field.

2. Pick the best channels for you to get visible on and focus just on those. Don’t try to spread yourself too thin by being everywhere.

Instead of chasing after the social media channels that are getting a lot of attention, ask yourself this important question: “Where is my target audience hanging out?”

Then go build your brand presence there.

3. Be on social media with the intent of being helpful, not on pushing your wares. People smell desperation a mile away and it’s a turn-off to most.

Instead of always trying to “push” your products or services on others, “pull” them in by being engaged with them. Comment, like and share their posts. Answer questions that are genuinely helpful.

Developing trusting relationships will give you greater returns in the long run than doing nothing but promoting yourself.

4. Provide exclusive offers just for your loyal followers. In between posting informative posts, sprinkle in special offers, discount codes, contests or giveaways that are exclusive to your Facebook, Twitter or Instagram followers.

Shortstack offers an easy way to hold Instagram, Facebook and Twitter contests that will also help you stay within those platform’s rules.

5. Ask for a referral after someone has made a purchase. When an online purchase is made, the purchaser is sent to a “thank you” landing page. Use that page to offer some sort of incentive to share what they bought with their social media followers.

6. Host a Twitter Chat or Facebook Live show. This is a great opportunity to get in front of your followers and showcase your expertise.

Use the show to have a question and answer session, share a valuable tip, strategy or perhaps some inspiration. Use your imagination and think about what your followers would want from you.

7. Incorporate a paid ads campaign. Despite what we tend to think, social media is not really a free platform for business.

In order to get the exposure you need to generate solid leads, you need to look at it from a “pay to play” perspective. Invest in Facebook, Twitter, and/or LinkedIn ads, depending on where your ideal clients are hanging out the most.

It wouldn’t hurt to supplement your efforts with Google ads too. Google ads can be extremely effective at driving qualified traffic back to your website.

8. Create a custom tab on Facebook for your free giveaway. Facebook users don’t like leaving that platform so one way to get people to sign up for your free giveaway is to host a custom tab within your Facebook page that provides the signup ability. Here is ours as an example.

Pagemodo offers a means to do this or you can use Static HTML as well.

9. Add your list of services to your Facebook page. Facebook recently implemented a new feature on the business page that provides an opportunity to showcase your services. Take advantage of this great feature so your followers know what it is you offer!

Here’s ours as an example.

10. Use Twitter cards. Twitter cards are a great lead generator that has a call to action embedded right in the tweet.

Once the visually eye-catching and compelling tweet is created, pin it as a feature tweet to the top of your page. This is prime real estate that twitter followers will see when checking you out.

You can view our Twitter card here.

11. Use video. Video is where it’s at on the social media scene so take full advantage of the excellent exposure it can bring your business.

You can use video on Facebook, Twitter, Instagram and of course YouTube to demonstrate how to use your product, share informative tips and strategies, offer inspiration and words of wisdom to name a few ideas.

12. Add a call to action to your Facebook page. Your Facebook business page has a great feature located right under your header banner that allows you to add in a call to action.

Ask yourself what you want your followers to do once they have discovered your page? You can choose from several options such as booking a service, getting in touch, learning more, making a purchase or donation or downloading an app or game.

13. Get engaged with your followers. One of the fundamental strategies you can incorporate into your social media efforts is to get involved and engaged with other people and pages posts.

A great way to get more exposure to your page is to like, comment and share other page posts as your page. Find other pages that share the same target market as you and like those pages as your page (as opposed to your personal profile) and make a daily habit of interacting with those posts.

The more you get engaged with your followers, the more they will be aware of who you are, which will begin to develop the know, like and trust factor with them. The more that happens, the more apt they will be to go check you out and if they need what you’re offering, they will then become a lead for your business.

As you can see, there are lots of ways to take advantage of social media’s powerful lead generation possibilities. The key is to be consistent, be strategic and be patient with you efforts.